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Big news for the PPC management world
Through the Twitter-verse, it is incredible the relationships that can be made. In the PPC management galaxy, everyone knows that #PPCchat is where the experts reside (see the stream cap here). Each...
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Petition to Give Advertisers more Control over the PPC Management of Search...
Of all of the things which bug me in this world... few drive me as crazy as to the limited control options available within Google regarding Search Partners. Seriously, I get irritated on a daily...
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eBay Slams PPC: Should You Really Stop Bidding on Brand Keywords?
There has already been a lot written about the recent study by eBay about paid search's effectiveness for both brand keywords and non-brand keywords. Most of the posts, from Larry Kim's on Search...
View ArticleStrike While the Iron is Hot
This will be a short post. I’ll get right to the point. STOP IT! Quit putting things off. When you have a good idea or opportunity or potential sale, run with it! Don’t wait. As cowboys like me say,...
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S.W.O.T. Analysis of Your PPC Advertising Strategy
This is the third post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This series will focus on utilizing these five tools to help you develop a strong paid online advertising...
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Project Management: Plan Your PPC Optimizations
The Easy Part In the last two posts we went over choosing a tool and determining a cycle length. Now it is time to plan what you will do in that cycle. With Pay-Per-Click this is fairly easy because...
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You Have To Think Beyond Search-Click-Sale
In 2008 and 2009, I can't tell you how many clients I had that enjoyed multiple, lucrative keywords where they were one of 6 or 7 total advertisers fighting for clicks and ad space on those keywords....
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The Optimal PPC Keyword Match Type Strategy
In my last post I said I would talk about match types and their importance, but the awesome Susan Wenograd wrote a post on Keyword Match Types over on the YouMoz blog. So instead I am going to focus...
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How to Improve Your Quality Score
Quality Score The Metric We All Love to Hate! Now before you go to far I feel it's only fair to warn you this article may not be what you think it is. But hopefully seeing Larry Kim as a Trekkie will...
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Exact Match Keywords: Can You Ever Have Too Much of a Good PPC Thing?
One Match Type to Rule Them All? During a recent PPC Audit I found something that is as unusual, as seeing accounts with almost all broad match keywords is normal. The accounts had 100% exact match...
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